![]() With Eco-Drive technology, it's powered by light and never needs a battery, so you will never need to open your caseback or compromise your dive again. Swim to the greatest depths wearing a PROMASTER Dive watch with ISO compliance to depths of 200 to 1000 meters. PROMASTER Sea watches live up to the values of functionality, durability and safety. The PROMASTER SEA series is especially designed for underwater use and is worldwide a renown, respected and famous for scuba and underwater use and for those who just want it. Especially the CITIZEN PROMASTER series is developed for high demand watches. This is the vision of the CITIZEN company that underlies our “BETTER STARTS NOW” brand statement.Ĭitizen developed different lines and purposes in watches. All these activities are based on our conviction that “For each and every one of us Citizen employees the time has come to make this world a better place”. CITIZEN has invented and improved technologies and explored the future of watches, such as the Eco-Drive technology with light drive and the satellite-controlled Satellite Wave timing system.ĬITIZEN is looking forward to the future with anticipation, but is also working on the continuous improvement of the latest innovations. Since its foundation in 1918, Citizen has had the belief in “Better Starts Now” – that is, whoever you are and whatever you do, it is always possible to do something better and now it’s time to start. The company operates in more than 100 countries around the world. Today, CITIZEN WATCH is a genuine watchmaker’s workshop with an extensive manufacturing process ranging from the development and manufacture of the individual components of a watch to its final assembly. Therefore, the first watch was called CITIZEN by the mayor of Tokyo. We can say that CITIZEN has opened the door for more people to buy their watches. Considering that the imported watches were considered a luxury product, our watch was affordable for the public. The price for this watch was about 20% of the monthly base salary of government staff. The spirit of craftsmanship had already begun at that time. During these six years, the founder opened the watchmaking school to train his employees and make them experts in the manufacture of precision watches. The first CITIZEN watch appeared on the Japanese market in 1924, six years after the company was founded. In the 1920s, almost all the watches that existed in Japan were still imported from overseas. In 1918, the “Shoukousha Watch Research Institute” was founded, which later became the “CITIZEN Watch Co. The efforts to find new possibilities began in 1918.
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